ABOUT

Booker Noe was larger than life. His bourbon is the exact same. With bourbon sales down in the 1980s, Booker decided to create a new bourbon experience. One that lets bourbon drinkers enjoy it the way his grandfather Jim Beam had – full of big, bold flavors. So, Booker holed up in his favorite rackhouse and in 1988 he unveiled Booker’s – a rare, aged-to-perfection, barrel-strength bourbon. It comes from the center of the rackhouse where the temperature and humidity stars align, creating the richest and boldest flavors. It’s bourbon the way it was meant to be.

TASTING NOTES
They release a few new batches every year. And they vary in age, proof and character. Maintaining Booker’s standards takes patience, science and Mother Nature. That means these bourbons are ready when they’re ready. Keep an eye out for release dates.

2023 - 01, "CHARLIE’S BATCH"
MASTER DISTILLER NOTES
This batch is made up of barrels from four production dates that were aged in four different warehouses. The breakdown of barrel storage for Booker’s “Charlie’s Batch” is as follows:

3% came from the 5th floor of 7-story warehouse Q

17% came from the 4th floor of 7-story warehouse G

24% came from the 4th floor of 7-story warehouse Z

27% came from the 5th floor of 7-story warehouse Z

29% came from the 5th floor of 7-story warehouse 1

The color of this batch is pleasant to the eye with an amber color of a well-aged bourbon. The nose is balanced without too much wood and with hints of oak, toasted nuts, and vanilla. This is the aroma that Dad always looked for in his Booker’s. The taste is balanced with a slight warmth and has a pleasant finish. 

LABEL INSPIRATION
The first release of the Booker’s® Bourbon 2023 Collection is Booker’s Batch 2023-01 “Charlie’s Batch.” This batch is named in honor of Charlie Hutchens, the craftsman behind the signature wooden boxes that each bottle of Booker’s Bourbon comes in. He is also a longtime family friend and former employee of my dad, Booker Noe.

Charlie started his career working at the Booker Noe Distillery. He was quite the storyteller and would entertain others with his tall tales throughout the workday. He was also one to pay close attention to the details, doing something over and over again until it was perfect – just like Dad was with his whiskey. It’s not hard to see why they got on so well.

After several years, Charlie left the business to open his own cabinet shop with his brother. Charlie handcrafted the very first Booker’s Bourbon wooden boxes in his garage, and he’s created every box for us since. He and his brother have expanded their business to create other fine wood products for different brands and projects in the Beam family, including supplying custom furniture to the new Fred B. Noe Distillery – where Booker’s Bourbon is now distilled.

Charlie still lives near our Booker Noe Distillery and enjoys fishing and vacationing with his family in South Carolina. One of these days, my son Freddie and I hope to get out there to fish with him. Our whole family is so grateful for Charlie as he was one of the first people to help us make Booker’s Bourbon a recognizable brand. Charlie is a very worthy recipient of his own batch, and we are excited to honor him.

--- Fred Noe, Beam Family 7th Generation Master Distiller