Having decided to sell his stake in the family business, Francisco retained ownership of the sacred agave fields, nurturing a vision to create a tequila that embodied the pinnacle of integrity, quality, and approachability. Thus, Tierra de Agaves was born, a testament to Francisco's unwavering commitment to the craft.
Passing down his love for the art of tequila-making, Francisco bequeathed the mantle to his son, Jorge Beckmann, a inheritor of the family legacy. In 2005, Jorge assumed the role of President of Tierra de Agaves, continuing the tradition that had been cultivated over generations. Raised amidst the sprawling agave fields, Jorge gained firsthand experience in every aspect of tequila production—growing, distilling, and bottling exceptional spirits.
Today, Lunazul stands as a family-run operation in the heart of Tequila, Jalisco, proudly upholding its mission to craft only the finest, 100% agave premium tequilas. With roots tracing back to the world's oldest Tequila dynasty, Tierra de Agaves boasts a heritage spanning over seven generations.
The hands of the Beckmann family have tirelessly cultivated the clay of Jalisco, instilling within each bottle a legacy that transcends time. Born into the world's longest line of Tequila producers, the team at Tierra de Agaves understands the profound importance of tradition. Their commitment to crafting and perfecting 100% Blue Agave Tequila is unwavering, ensuring that enthusiasts worldwide can raise a glass and toast to a heritage that spans centuries.
At the helm of this venerable distillery is Jorge Beckmann, whose childhood among the agave fields shaped his intimate understanding of the craft. Since 2005, Jorge has led the operations of Tierra de Agaves, setting the standard for crafting Lunazul and creating tequilas that not only meet but exceed the expectations set by his family's enduring legacy. Through his presidency, Jorge honors the past while guiding Tierra de Agaves towards a future where tradition and innovation intertwine in every sip of Lunazul, inviting aficionados to join in a timeless Toast to Tradition.
