Tubi 60

Question: What the heck is it? 

Answer: A hard alcohol whose true contents are known only to a select few, Tubi 60 claims to leave drinkers with a happy feeling and no day-after hangover.

This relatively new spirit has taken the club scene in Israel by storm. Vice wrote an entire article about the ubiquitous Tel Aviv nightlife libation.

Tubi 60’s creation

It almost seems as if this bitter drink simply appeared one day in Tel Aviv’s bars, but that’s not quite how it came to be. The drink was created in 2012 by two brothers from Haifa, who wanted to create an alcoholic beverage that was superior in taste, smoothness and in its ability to give people a happy buzz. After a period of research and development, as well as extensive collaboration with botanists and food specialists, Tubi 60 was born.

What is Tubi 60; according to the makers of Tubi 60? 

Tubi 60 is a category creating, natural herbal spirit. Made with high quality, all-natural ingredients and designed to make you happy, Tubi 60 is liquid euphoria. More than an alcohol, it’s an elixir.

Tubi 60 is cloudy, citrus-colored liquor that has the look of something raw and yet pure. It’s as though its makers discovered something wild and rare within nature, and bottled it with all its magic inside.

Magic, in fact, is good word to describe Tubi 60’s elevating effects. Don’t be fooled by its simple bottle and humble presentation – Tubi is an elite, out-of-this-world spirit, delivering time after time on its promise of Pure Happiness.

Natural ingredients like citrus and ginger give it its clean, tart, fresh flavor. You can shoot is, or pour it over nothing but ice. Add almost any mixer and you get an edge some might call unfair. As if that weren’t enough, it is carefully crafted to minimize hangovers the next morning.

The facts:
– 40% Alcohol
– Gluten free
– Vegan friendly
– Kosher
– Keep chilled
– Drink ice cold
– Shake well before pouring

What does it taste like?

Well, if you ask me it is both bitter and sour with an astringent quality that is not overshadowed by the herbal tones of rosemary, thyme and mild ginger spice. Perhaps you would think I do not like it given the aforementioned tasting notes but you would be wrong. The beverage is both idiosyncratic and esoteric. 

How to drink it.

Cold, drink it as cold as possible.

Tubi could easily replace Underburg or Jagermeister as the shot of choice for a night out.

However, being the cocktail nerd that I am I immediately sought out ways to mix it into a palatable beverage, I am not going to lie, this along with Kummel was one of my biggest challenges to date. I am still workshopping possibilities but my favourite combination so far has been:

2 parts Mezcal, 1 Part Tubi 60, 1 part honey syrup, shake like crazy with loads of ice and serve in a chilled coupe. 

L'Chayim, friends!




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